Aussie brand Livvy + Harry introduces new baby bag

Baby bags don’t get more stylish than the new summer collection from Australian brand Livvy + Harry, which launched this month.

The range boasts five styles ranging from a carry-all tote perfect for those with twins, to an essentials-only clutch and chic leather shopper tote.

Livvy + Harry CEO Ellen Powell says the company’s products address a serious gap in the market and have been designed with a broad range of mums in mind, giving a nod to the style women look for in a bag, without sacrificing the practical components you need to get from A to B.

“Coming from a product design background, I understand how important it is for a product to look beautiful, while maintaining a high level of functionality,” she explains.

“Let’s be clear, your personal style does not need to take a back-seat to functionality when becoming a new parent.”

With plenty of internal and external pockets, insulated bottle holders and an included large zip up pouch and change mat with every bag, they are designed to keep everything in its place.

“With a Livvy + Harry bag, you’ll be able to confidently transition from a play date to lunch date with friends―we know that busy mums don’t have time to change their bag (or outfit) to match the occasion.”

Livvy + Harry has also partnered with cause marketing platform i=Change, enabling customers to donate $1 to three charities at no extra charge including Protect Children, End Violence against women and Help tiny babies breathe.

By Marion Gerritsen