Mobile shopping rose 25 per cent last year according to a Deloitte Mobile Consumer survey and will increase further this year, however, the total uptake has been slow.
In 2018, 82.5 per cent of Australians own a smartphone and more than 80 per cent of them already shop online. As the market grows, new platforms are launching that make the experience of mobile shopping easier and more convenient.
ShopBack offers consumers up to 30 per cent cashback when they shop with brand partners via the one-stop lifestyle platform including eBay, Booking.com, Asos, The Iconic, Menulog, Dan Murphy’s and more. Shoppers can engage in a bit (or a lot) of retail therapy through the app on their mobile phones and tablets, and via the site on desktop.
Josephine Chow, co-founder of ShopBack and head of market expansion in Australia, says there is huge potential for growth in Australia’s mobile shopping scene.
“ShopBack is here to introduce the smarter way to shop at the onset of [a consumer’s] purchase journey on mobile,” she says.
“In our other markets, 70 per cent of users shop via their mobile. We believe that Australia is moving fast towards mobile shopping adoption and we want to be at the forefront of this trend.”
Convenience and value for money are top priorities for consumers when it comes to shopping online and, with the use of mobile payment solutions, mobile is becoming a more convenient option for shoppers.
“The platform connects consumers with the latest promotions and deals on partnered brands, so no opportunity to save is lost. After purchases are made, cash goes back into the shopper’s account within 72 hours and can be withdrawn easily with pay out into a preferred bank account.”
ShopBack officially launched in Australia this week.
By Marion Gerritsen