Décor continues to expand after 60 years

After beginning in Melbourne 60 years ago, home and kitchenware brand Décor continues to grow, both at home and abroad.

The company got its start in 1958 and built its reputation on homewares that are functional, affordable and made to last. There are now over 500 products in the Décor range, including kitchenware, lunch and hydration, picnic ware, garden ware, baby products and cleaning products.

Managing director Anton McKernan says the brand has been successful because of its commitment to research and development. It continues to invest heavily in product design and innovation, and produces in excess of 20 million products a year.

Décor was acquired by Marlin Home in 2017, shortly after the South African investment firm acquired another Australian wholesale company, Albi, and aims to expand further in the lifestyle products market.

To assist with this, the brand has moved into newly renovated premises in Dandenong South, where it will manufacture products including Match-ups food storers, Microsafe containers and the Décor Garden pot range.

McKernan says the company will continue to build on its six decade legacy by focusing on strategic growth and expanding its product range.

“Décor has enjoyed consistent year-on-year company growth and is now fully focused on driving huge opportunities both locally in Australia and expanding overseas,” he says.

“This strategic growth also includes exciting new innovations within existing product categories as well as expanding the offering across new homewares categories.

“Décor has always been laser-focused on smart consumer solutions and the move to our new head office in Dandenong will allow us the creative and logistical space to action our future growth plans.”

By Ruth Cooper