Check out our first category specific digital edition of 2018, baby & child, which is now available. Major trends such as smart technology for the nursery, fairy houses and sensory toys are slated to dominate the market this year, and you can read all about them in this issue.
The fidget spinner launched with a bang last year and disappeared just as quickly, what will this year’s craze be? Slime and putty were popular in 2017 and this trend is set to continue, adding sparkles and glitter for even more fun. Or what about unicorns, dinosaurs and fairy houses, which add a bit of magic to every kid’s life? Read more about these and other trends on page 10.
Don’t miss our chat with Andrew McGregor, one of the co-owners of toy wholesaler Artiwood. Since taking over the company some three years ago it has grown by leaps and bounds, doubling in size less than three years after acquisition. There are many more exciting things on the radar and you can read all about them on page 20.
Aussie supplier Jasnor has been in the industry for 30 years and will be celebrating this milestone later in the year. Known for introducing new ranges and brands ever year, on page 24 we give you a sneak peek of some of the products the company will be introducing at Reed Gift Fair Sydney at the end of this month.
Smart technology is growing exponentially and can control basically anything in your house, including in the nursery. Devices such as baby monitors and trackers that use AI and apps are part of a baby tech boom taking the world by storm. We look at some of the coolest devices available in the market on page 26.
After a decade in banking Leia Williams went on maternity leave with her first child and never looked back. Instead, she found her true calling—designing kids’ clothes and running mum and baby boutique, Elle J. Read her story on page 28.
We also take a trip around the world to bring you some of the best window displays of baby and child retailers from page 14, and offer a selection of products for babies, kids and mums-to-be that will look great on your store shelves starting at page 30.