It's beginning to look a lot like Christmas

Christmas is an incredibly important time for retailers and brands, as consumers are feeling more uplifted and excited in the lead up to the holidays, inclined to purchase more, and share their buys on social media. 

Sara Cichy provides some top tips to help your brand stay top of mind through the festivities, with clear and confident messaging.

You may be on holidays, but your brand isn’t. So, don’t stop the content. News never sleeps. Though December is the busiest month of the year in the lead up to the holidays, journalists are still looking for stories. So, persist with the pitch! 

Get Social. And strategic. Increase followers and engagement by preparing a content calendar to amplify your social media plan for the holiday period.

Don’t procrastinate. To achieve editorial in November/December start pitching from September. This is known as long-lead pitching.

Sponsored posts with a suite of targeted influencers will enable you to shape your key messages.

Collaborate: Commercial collaborations present an opportunity to leverage each other’s community, share intellectual property and experience and stimulate innovation. Collabs also present an opportunity to push creative boundaries with another brand. 

Create a Christmas related angle or think about an event for families to visit over the school holidays.

Christmas presents the perfect time to invite media to a special event and thank them for their support over the year.

Donate proceeds to a good cause and create a feel-good Christmas campaign.  

Sarah Cichy is director of Piccolo PR.