Did you know that for 75 to 80 per cent of candle users fragrance is the main factor in deciding whether to purchase a candle or not? Colour is usually the second-most important factor. Indeed, research shows sales of candles are influenced by scent, colour, cost and shape with fragrance being the most important. You can find out more in our trend feature on page 30 in this month’s digital magazine with a focus on candles & home fragrance.
Candles have always been a bit of a luxury item but nowadays people are quite willing to spend heaps of money on a candle that’s unique and looks great as a décor piece. Fashion designers such as Tom Ford and Dolce & Gabbana have jumped on the bandwagon, creating some real masterpieces. On page 24 we look at 5 reasons why selling luxury candles can boost your bottom line.
Brands love using celebrities to promote their products (if they can afford it) and sometimes they collaborate on a specifically designed range. However, some celebs like to take it a step further and launch their own lines, whether it’s fashion, jewellery, homewares or candles & home fragrances. Check out some of these collections on page 32.
This issue features some great profiles including Elume, a brand that started as an idea in Canada and has grown into a well-loved candle business with its base in Australia. Read the story on page 10. We also talk to HoMedics on page 26 about creating a healthy home environment by using its diffusers.
Home with Grace launched in December 2016 and, being based on a busy road in Sydney’s Upper North Shore, where parking is an issue, owner Katarnya Gilbert knew she needed a strong digital presence to grow the brand. The combination of online and bricks-and-mortar has been pivotal to the store’s growth. Read more on page 20.
Hunter Valley-based store Candelabra owners Hal Pritchard and Natasha Luke have made their venture a success by focusing on one category—candles and home fragrance. Launched in 2003, the store is still thriving 15 years on. Read their story on page 28.
Don’t miss this issue’s window display feature showcasing some of the best candles and home fragrance stores worldwide on page 14, while on page 34 we have selected the best decorative, flameless and scented candles & home fragrance products for your store.