S’well launches two new drinking containers at New York gift fair

Taking versatility to a new level, fashionable and reusable drink bottle company, S’well, introduced two new products at NY NOW last week―S’well Traveler and S’well Tumbler.

The beverage containers are the first new items launched under the S’well brand since the original bottle debuted in 2010 and offer new shapes to drink on the go and entertain in style.

“After much anticipation, we are thrilled to share these new products with the world,” says founder and CEO Sarah Kauss.

“It was important to choose the right moment and forms to launch the next iteration of S’well so that more people could do what they love while experiencing the beauty and innovation of our products.”  

Both the S’well Traveler and S’well Tumbler are BPA-free and made of triple-walled, food-grade stainless steel. They each come in a variety of S’well’s iconic patterns and colours, such as Teakwood, Yellow Gold and White Marble, as well as two new colours, Flare and Midnight Blue.

S’well Traveler keeps drinks cold for 24 hours and hot for 12 due to its ThermaSwell technology and insulated lid, while the tumbler with its open form and triple-walled composition keeps drinks hot or cold for extended periods of time.

In addition, S’well has created the Tumbler Lid, an insulated, stainless steel lid that turns any S’well Tumbler into an on-the-go cup. 

“The versatility of these products and the many ways we foresee our customers using them adds to the excitement of this launch,” adds Kauss.

“We also can’t help but hope we’re providing more opportunities for customers to consume less single-use plastic in the process.”

By Marion Gerritsen