Trend alert: tradition meets innovation

Looking ahead to 2018, which trends will be new, what will stay the same, what trends are going to dominate? According to trend bureau bora.herke.palmisano, it’s all about ‘fusion, link and connection’.

“This is because each of the four thematic areas comprises several and sometimes even seemingly contradictory aspects,” says Annetta Palmisano from the bureau.

“It’s increasingly about a quest for wellbeing, meaning and alternative options. The focus will be on everyday things, handmade items, sustainability and being future-proof.”

The four stylistic directions she is talking about include Modest Regenerations, Colourful Intentions, Technological Emotions and Opulent Narrations.

Modest Regeneration

Plain and simple―this is a trend that is both contemporary and timeless while also being plain and relaxed, says Palmisano. “It stands for a clear, contemporary concept of living space, combining well established ideas with new ones.” The preferred materials will be wood, stone, concrete, ceramics, bamboo and cast iron―either glazed or enamelled―as well as linen and wool, in natural colours.

Colourful Intentions

Ethical combined with strong colours―this style stands for strong, bright colours, powerful patterns, dynamism and vitality. “The mixture of materials, recycling and upcycling, are backed up by an ethical claim, ensuring that products are not just impressive, but also sustainable.” Examples include recycled plastic, metal, wood and textiles in chequered patterns, stripes and decorative borders.

Technological Emotions

Innovative materials in an emotionally appealing design―this stylish direction is about vision, sophistication and sensitivity all at the same time. New technologies actually appeal to the emotions and include some uncommon combinations of materials and textiles such as paper and linen, according to Palmisano. Other elements that speak to the senses include super-thin films, soft textile structures and innovative visual accents.

Opulent Narrations

The courage to be opulent―eccentricity and historical quotations come to mind with this trend, says Palmisano. “This picturesque look is marked by precious oriental materials and a love for opulent details.” It involves the use of artistically decorated porcelain, precious stones, ornate leatherwork, brocades, embroidery and relief carvings.

bora.herke.palmisano will be discussing these trends at Ambiente 2018, which runs from 9 to 13 February 2018.

By Marion Gerritsen