5 reasons you need to advertise in Giftguide

The countdown is on to the release of the 2020 Giftguide directory. Regarded as the ‘Bible of the Industry’ for more than 45 years, the directory is an invaluable tool for retailers looking to source new products and brands, and features over 2,000 suppliers. This means it’s a must to be part of the biggest issue of the year!

Here are five reasons you won’t want to miss out.

1 Get noticed

Retailers use the directory as a tool to find new products, new brands and the companies that supply these. They refer to the directory several times a year, especially in the lead up to busy holiday periods such as Christmas, Easter and Mother’s Day. It’s the ultimate marketing tool for anyone that values an opportunity to be in front of retailers all year round!

2 Online magic

The great thing about the Giftguide directory is that it’s both online and in print, so no matter where they are, retailers will always have access to more than 2,000 suppliers, brands and products, meaning wholesalers will be top of mind at any time of the year. Retailers can search Giftguide’s online directory by category and keyword, making it easy for potential customers to find you.

3 Lead generation

The online directory is responsive. When retailers find the wholesaler they are looking for all they have to do is click the phone, website or email link and they can contact the company directly. It has been proven to work really well and generates a lot of traffic for the companies involved. It is an incredibly valuable tool you can’t afford to ignore. 

4 Digital platform

Once published, the print directory will also become available as a digital publication. This means every single listing’s contact details, such as website and email addresses, will link straight to the relevant company. Also, each brand and product listed will be linked to the page number of the wholesaler listing that supplies these items, making it incredibly easy for retailers to find exactly what they are looking for.

5 Trusted resource

Over its four decade history, the Giftguide directory has become a trusted resource for retailers across the country. It is the only independent sourcing platform for Australian gift and homewares retailers, who count on Giftguide to provide them with up-to-date industry information. Don’t miss out on getting your business noticed by this highly-engaged audience of potential customers.

Contact the team today to discuss options from full page ads, featured products, EDMs to premium directory listings.

Katherine Ross – kross@intermedia.com.au or 0415 960 774