7-Eleven introduces loungewear range

In a first for the convenience store chain, 7 Eleven has launched a loungewear range for all those Aussies that have been locked down and need a little pick-me-up.

The collection includes a cosy fleece jumper and shorts, however, the only way to get your hands on a set is by entering a competition on social media.

Indeed, the 7-Eleven Team are giving away the exclusive loungewear set on their Instagram from 12 to 22 October with residents in VIC and NSW having the chance to win a set for themselves and a friend by telling 7-Eleven what they're doing when they're #busydoingnothing.

According to 7-Eleven Australia general manager-customer, Julie Laycock, the giveaway is designed to give Australians who have been in lockdown a little something wonderful.

“For obvious reasons, the 2020/2021 key fashion trend across Australia has been comfort, with active wear and loungewear in high rotation, particularly in Melbourne and Sydney,” she says.

“We’re all searching for a little bit of joy in iso. Looking forward to deliveries arriving or making time for a moment to get comfortable in your loungewear and enjoy some self-care, have been important parts of finding those little moments of wonderful that can make such a difference.”

“We wanted to give our customers and followers something special, a first ever exclusive set. There’s only a limited amount available, so if you want to get this exclusive 7-Eleven loungewear, head to our Instagram account @7elevenaus and enter the comp.”

The campaign runs till the end of this week.