Ambiente brings the future into the present with new shopping concept

Consumers today want more than just products and displays when they walk into a store. Good customer service requires perfect interaction between analogue and digital.

Enter Ambiente, to be precise, the foyer of Hall 4.1 where you can find Point of Experience―a special presentation set up by design and implementation office, Gruschwitz, together with consultancy firm Waketo―which links online and offline shopping. The shopping concept of the future shows how digital age products can be presented and showcased in such a way that consumers still enjoy going to high-street shops.

“Our philosophy is not to digitise unless there is a real need,” says Nikolai Gruschwitz, CEO of Waketo.

“We only want to use digital tools and digital enhancements if they create added value for the customer―in other words, if they generate some additional benefit. The consumer of the future will still want to handle things and see what they feel like. However, they will also be interested in unlimited variety and in getting the perfect product at the right time. These are precisely the ideas we use, for instance, when we customise a product through interaction between touch and feel, on the one hand, and digital, on the other.”

As always, Ambiente 2019 will feature the most important trends in dining, cooking, living and giving. Design studio Stilbüro bora.herke.palmisano has researched four important areas of trends and will be presenting these at a major special exhibition in Galleria 1.

Buyers looking for original product ideas should visit the Talents and Next areas, which feature contemporary designs and creations by young and unknown designers. Hall 4.0 will showcase Dining and Hall 8.0 will be the place for Interior Design.

Designer and curator Sebastian Bergne will demonstrate creative solutions from Ambiente exhibitors, with the focus on dining, cooking and houseware. There will also be short video clips, showing how the various selected and particularly clever products can be used in everyday life.

Partner country for this year is India. Curated and designed by the Jaipur-based India designer Ayush Kasliwal, this year’s exhibition will be shown again at Galleria 1 covering a wide range of products by traditional crafts and artisans.

Ambiente is for the second time providing visitors and exhibitors with an exclusive digital Business Matchmaking Program in English and German. Manufacturers and buyers can save their own search parameters to a web portal, whereupon the program automatically brings the relevant parties together. In other words, you can make appointments before Ambiente has even started.

Ambiente will be held from 8 to 12 February 2019.

ambiente.messefrankfurt.com/frankfurt/en