Danish jewellery brand launches with Jennifer Lopez collection

Jewellery brand Endless Jewelry is hitting Aussie shores in style with a new campaign featuring American superstar Jennifer Lopez.

The Danish brand is known for its colourful leather wrap bracelets with a range of unique charm designs. Lopez has collaborated with Endless Jewelry to create her very her own range of charms and bracelets.

“My exclusive collection with Endless Jewelry embraces the attitude of being fun and elegant at the same time,” says Lopez, who is also the brand’s spokesperson. “It is also about letting each woman express her personality through her jewellery. The collection will let women celebrate what is unique and beautiful about themselves.”

The collection includes a wide selection of leather bracelets in single, double and triple wraps along with a range of over 600 covetable on-trend and classic charms in silver, rose, gold and gold plated finishes.

Endless Jewelry’s founder Jesper Nielsen is excited about the brand’s expansion into Australia.

“Endless Jewelry is about being yourself, being positive and daring to show your colours whether you wish to be elegant, discrete or stand out,” he explains. “We’re so excited to offer Australian women an innovative new way to personalise their jewellery.”

Since its launch two years ago, Endless Jewelry has entered 24 markets including Europe, the US, Asia and now Australia and New Zealand.

The Jennifer Lopez collection is now available in stores.

By Marion Gerritsen

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