Jewellery & toy business launches non-toxic beauty range

In line with its other safe, non-toxic silicone products, Jellystone Designs is introducing a non-toxic, odourless and water-based nail polish.

Suitable for children, tweens and teens as well as pregnant women, jNails uses water as a drying solvent compared to the toxic nail-absorbing drying solvents in traditional nail polishes. It is also ‘7-free’―meaning they exclude seven of the nasties found in traditional nail polishes including toluene, formaldehyde, dibutyl phthalate (DBP), TSF resin, camphor, xylene and triphenyl phosphate.

“Jellystone is known for creating non-toxic, BPA-free, safe jewellery for women to wear and children to use as teething devices,” Jellystone Designs director Claire Behrmann explains.

“The next step was to create child-safe nail polish to continue to help fashionable mothers keep their children happy and healthy.”

While jNails’ water-based nail polishes are 7-free, they don’t lack when it comes to application and finish.

“jNails applies the same way that traditional nail polish does and our product boasts excellent shine, wear and chip resistance,” she says. “Being water based also means there are no nasty chemical smells when you are applying jNails.

“Our nail polish is less drying to the nail and many users say their nails are in better condition after jNails is removed compared to traditional polish. This is likely due to the fact that only water penetrates the nail when our polish is drying. This compares to the chemical drying solvents in other nail polishes that absorb into nails and, ultimately, into our bodies.”

The launch range, dubbed Reef Collection, is made up of eight colours inspired and named after the Great Barrier Reef and Behrmann says 50 cents from the sale of each bottle will go to the Australian Marine Conservation Society, a charitable organisation that supports the reef.

“Worldwide there has been a push towards products with zero or minimal volatile organic compounds (VOCs), due to concerns about the effects on human health as well as the environment,” Behrmann says.

“We hope that jNails will encourage Australians to think a little more carefully about what impact they are having on our planet.”

The nail polish is in stores now.

By Marion Gerritsen

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