Life Instyle moves to MCEC for August fair

Boutique trade fair Life Instyle has changed the location and the dates for its next event in Melbourne as Covid keeps affecting the industry in various ways.

The Royal Exhibition Building, which has been Life Instyle’s home for many years, is being used for the Victorian Government’s vaccination roll-out, making it impossible for the fair to take place there.

However, following a successful co-location at the Sydney ICC in April, Life Instyle will once again join forces with Reed Gift Fair and move to the Melbourne Convention & Exhibition Centre (MCEC).

“With a combined 600 brand offering between the two events, this is your opportunity to re-connect with existing suppliers and discover new best-sellers, all under one roof in the heart of Melbourne,” the Life Instyle teams says in a statement.

The move also means that Reed Gift Fair, Life Instyle and AGHA Gift Fair will all be in one location, creating a convenient and valuable sourcing experience for retailers and a go-to destination they can’t afford to miss.

The new dates for Life Instyle are Saturday 31 July to Tuesday 3 August.

Registration is now open for all three fairs.

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