Melbourne start-up launches multipurpose summer accessory

With hooded towels, traditional robes and swim ponchos flooding the market, Clover founder Bianca Rodriguez was looking for something a bit more fashionable that could be worn everywhere without looking out of place.

"One of the most significant barriers to getting changed quickly in traditional robe designs is blocked off key body areas, like the upper torso, making a quick change fairly difficult," she explains.

"Not every situation needs a full-on changing robe. People don't always need heavy, entirely blocked out garments for warmth; not every change is at a beach or poolside."

And so the Clover was born, a multipurpose towel created to be absorbent but with a focus on providing privacy to allow a faster change wherever you are.

Changes are fast, with the bonus of spreadable 'leaves' at the back to allow more space if needed without showing off the front of the body.

"The number of uses I have found for Clover is unbelievable; I have surprised myself,” Rodriguez says of her patent-pending invention.

"Access and portability are key features of my garment and it does provide the kind of freedom to go about your business without hesitation. That's what I wanted. To create something that would make everyday life easier."

Made in Melbourne, there is a something for everyone including a kids and adults range.

“Our kids version has two pockets up the front, while our adults version has two invisible pockets at the side, perfect for car keys, mobile phones, etc."

Rodriguez’s goal is for her brand to become a staple in Australian culture, with other designs in the works for more functional apparel solutions.