Mother's Day special - part 2: combining business & motherhood

In our special Mother's Day feature we talk to five women who combine motherhood with running a successful business. This week it's Paula Opfer from Axis Toys.

What does the ideal Mother’s Day look like for you?

I think that image has changed over the years. Once to me (before reality hit) she looked beautiful and unflustered like some kind of supermodel with beautiful children draped off her but now she looks like a real woman (however you see her) and she’s talking to her kids and they’re talking to her and they’re happy.

3 tips for combining motherhood and a successful business?

  1. You need to be organised so you can juggle and function effectively with whatever hat you’re wearing at that moment.
  2. You need to remain calm as you’re the only one that actually listens in the family and if you’re working with boys 
  3. You need to make yourself available so whether you’re at work or being a mother you’re THERE!

What are your best-sellers for Mother’s Day?

Our most popular items are the ColourAway aprons. They have been around for a little while but are still very much in demand.

What is the one piece of advice that your mum gave you that you still follow today?

Don’t bite your tongue you might get blood poisoning!

3 Mother’s Day visual merchandising tips for retailers?

Keep it real, clean and fresh lines. Make it reflect what they would like to see for themselves at home.

Make sure you check out our digital Mother's Day magazine. Click here to read it now!