New CEO and co-COOs for gifting brand LVLY

After being snapped up for $35 million by Limitless Technology earlier this year, LVLY has appointed a new CEO.

Hannah Spilva, LVLY co-founder and former CEO, has joined the Limitless board as part of the transaction, paving the way for David Robinson to take over the role.

Robinson has been a shareholder and advisor for the gifting delivery service for the last seven years and Spilva says he was a very influential mentor to her.

“David Robinson has been there every step of the way and that's why there's no better person to help LVLY scale the next summit,” she says.

“I'm excited to take my next leap as I join the Limitless Technology Group leadership team to help shape the future of the group.”

Ranked in the AFR Fast 100, Deloitte Tech Fast 50 and Inside Retail 20 Coolest Retailers, LVLY was founded in 2015 by Hannah Spilva and Verity Tuck. What started as a desire to build a business that would spread more joy in the world quickly grew into a fast-growing ecommerce brand.

“We’ve been through a period of rapid growth in the Australian market but have always had our sights set on becoming a global business,” she said at the time of the acquisition.

“Working alongside Limitless we are able to accelerate international expansion opportunities as well as increase market share domestically.”

The brand has also appointed Hannah Black and Jasmine Russell as co-COOs. Both women have been instrumental in pushing LVLY to keep innovating while expanding the business.

“Extending our same-day delivery from five to seven days a week to over 9,000 suburbs Australia wide, pushing our order cut-off from 2pm to 5pm, adding new products to the range and launching new collaborations, all while keeping it local and supporting local farmers and other Australian businesses.

“They’ve also played a huge part in increasing our warehouse footprints in every state from Melbourne to Sydney, Brisbane and Adelaide, with more states and international expansion to blossom this year.”