New digital gift card website launches

Recent research shows that 81 per cent of Aussie shoppers are planning to give a gift card this Christmas, a trend that has been growing over the last few years.

Tapping into this trend, Blackhawk Network has launched a new online consumer one-stop-shop offering a range of eGift cards just in time for Christmas.

The easy to navigate site allows shoppers to choose by categories including home, entertainment, fashion, food and wine, travel and adventure, or by occasion or recipient, ensuring they can purchase the best card to give their friends, family or loved ones the freedom of choice they desire.

“With a growing trend of consumers buying gift cards to give the recipient the freedom to buy something they really want, the launch of is perfectly timed,” Blackhawk Network senior marketing director, APAC Marc Cheah, says. offers exclusive cards including Gourmet Traveller and Only 1 Visa, and an extensive array of popular branded cards from Red Balloon, Rebel Sport and Microsoft Xbox.

“With a huge range of cards across a broad spectrum of brands and the ability to buy and send a digital gift card instantly, offers the ultimate in convenience for purchasing those last minute gifts for Christmas.”

The ‘Ultimate gift for’ card range offers 11 different cards in a range of denominations that are tailored to the recipient who can redeem their gift from up to 22 different brands either online or in store.

Branded cards can be purchased with values ranging between $5 and $999 depending on the card.

“Our research shows 70 per cent of people find the process of returning or exchanging gifts annoying so gift cards make the perfect gift, allowing people to choose exactly what they want and with such a large range of gift cards, offers something for everyone, for every occasion,” he adds.