New focus for Ambiente with HoReCa

With many suppliers looking for new ways to expand their market and boost their sales, consumer goods trade fair Ambiente has added a whole new hall to its already massive offering.

Focusing on hotel, restaurant and catering, the dedicated HoReCa segment will include everything that concerns the work and customer’s experience within the hospitality space, says Nicolette Naumann, vice president of Ambiente.

“We are proud that our exhibitors and visitors see Ambiente as the international HoReCa trading platform,” she enthuses.

“Hall 6.0 is our answer to the increasing dynamics of this market segment. Even at the current stage of our planning, its focus on the interface between hospitality and tableware has convinced many companies to exhibit there, and there’s not much space left.”

At the most recent Ambiente 2019, around 30,000 trade expressed interest in HoReCa products―80 per cent of this group came from countries outside Germany.

“With its Hall 6.0, Ambiente is the international platform for our business at RAK,” says Claude Peiffer, CEO of RAK Porcelain Europe. “This is why we decided to book even more exhibition space in 2020 than in the past.”

HoReCa will be divided in certain product groups including buffet & presentation, chafing & transport, tabletop, café & bar, from oven to table, kitchen & utensils, menus, signs & displays, tablecloths & napkins, professional clothing & waiter’s equipment.