New head of tableware APAC at Villeroy & Boch

Villeroy & Boch has appointed a new head of tableware for the Asia Pacific region, where the company has had a presence for more than 130 years.

Starting this month, Sami Häikiö will be responsible for the tableware retail and B2B businesses in Asia and Australia.

The Finland native brings a wealth of experience to the role. "I'm thrilled to be a part of a company that is so rich in both history and innovation,” he enthuses.

“I'm looking forward to visiting all the markets that are a part of my regional focus, including Australia.”

Häikiö was based in Asia for the past 15 years and knows the Asian markets very well. He also has extensive general management experience with a focus on sales, marketing and the development of new markets.

“Further developing the Villeroy & Boch brand presence in the Asia Pacific is an exciting opportunity, supported with tableware products that suit a wide range of dining cultures and entertaining styles."

Häikiö will report directly to Gabi Schupp, director of tableware at Villeroy & Boch.

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