Nordic Rooms introduces new By Wirth & Bloom ranges

With a desire to introduce products that are both functional and beautiful with a blend of Scandinavian simplicity, Nordic Rooms was born in 2014.

The company was founded by Helene and Anders Gabrielsson, who grew up in Sweden and worked with Scandinavian kitchenware and food in Stockholm for 15 years.

Its award-winning range of Scandinavian homewares, including By Wirth, are designed in Denmark and Sweden and distributed to over 200 retailers in Australia and New Zealand.

“We love the classic, functional and timeless design of the By Wirth range of products,” says Penny Stokes, sales and operations manager at Nordic Rooms. “They make beautiful everyday design that will last.”

Indeed, By Wirth fits very comfortably with the Nordic Rooms range–timeless Scandinavian design, thoughtfully created with natural materials.

The range was showcased at Life Instyle last month, which is always a great opportunity to meet customers and display new and existing products, says Stokes. 

“We love displaying the By Wirth range of products to the Australian market–the new magnetic shelves, Scala furniture range and wall-mounted towel racks were launched at Life InStyle Melbourne 2019 to great interest.”

The entire range of By Wirth products is designed to withstand frequent use for many years, whilst maintaining their stylish beauty, she adds. All products are made with genuine, natural materials, such as vegetable tanned leather and FSC-certified oak, allowing the products to age with beauty.

“Customers appreciate the clean and functional design which can blend into almost any style, as well as simplify everyday life.” 

Apart from the classic Danish design, By Wirth products are available in three different colours–natural oak, smoked oak and black oak, allowing Nordic Rooms customers to choose their preference, according to their taste.

So what can we expect next from Nordic Rooms? “Our new product range, Bloom, is arriving in November.

“The hand-blown glass vase and brass inserts match nicely together. You can create stunning flower arrangements with ease or just pop your favourite candle in. Available in three different sizes, each vase comes with two brass inserts.

“We had a desire to create a vase that was both beautiful and functional but also a statement piece on its own,” says Stokes.