NRA & Klarna join forces to support Aussie retailers

With consumer behaviour and preferences changing rapidly, it has never been more important for retailers to stay connected and up to date with the latest trends and industry research.

The National Retail Association (NRA) and global shopping and payments supplier, Klarna, have joined forces to offer a better future for Australia’s struggling retail sector.

The strategic partnership aims to provide the industry with research, data, strategic insight and enduring value.

“It’s important that Australian retailers have a strong voice and we are proud to stand behind the National Retail Association and its 28,000 shopfronts,” says Klarna ANZ country head, Fran Ereira.

“Klarna is in Australia to deliver choice, insight and value to Australian retail businesses. We are dedicated to supporting this important sector and the contribution it makes to our economy in a time of great change.”

Australian retailers have had to deal with the unprecedented disruption and economic impacts of the Covid-19 pandemic, however, they have also seen online sales double over the past five years, compared to omni-channel total sales.

This partnership will help educate and guide local brands on the best ways to attract a new generation of digital-led consumers.

“As technology continues to advance, customer expectations adapt alongside them,” says NRA CEO, Dominique Lamb.

“Customers expect convenience and offering various payment options is one way to assure frictionless transactions. Given the growth of the Buy Now, Pay Later platforms in recent years, it only makes sense for the National Retail Association to form this strategic partnership.

“Klarna is ideally positioned to provide valuable insights to our members. Their global footprint gives access to a wealth of data and valuable insight.”

The first report ‘Revive and thrive: How Australian retailers can get ahead now' is now available online.