Personalisation is becoming more and more important in today’s society, with consumers seeking individual and meaningful (shopping) experiences.
Online retailer, Angel’s Giggle, is all about personalised baby products and founder Sally Mun says that while personalisation is really trending at the moment, it has always been around.
“Monogrammed names and initials date back to the mid-century era,” she explains. “Customised products make one of a kind gifts to help celebrate a baby’s uniqueness that can be treasured for years to come.”
The brand has been built on craftsmanship, with beautiful designs that are truly special and unique, she adds.
“Being a mother of two children I wanted to create a brand that would celebrate each child and remain a keepsake for years to come.
‘It’s always so special to receive a personalised gift as it means someone has really invested time and thought into the present.
“Each piece of the collection is perfect for newborns, maternity gifts, baby showers, and all those special occasions like christenings, Christmas and first birthdays.”
The name Angel’s Giggle is perfect for a collection that’s created ethically and consists of products that both parents and babies love too, says Mun.
“Our customers experience the peace of mind that comes from knowing all of our products have gone through a rigorous testing regime and meet standards, and with the added benefit that some of our products are machine-washable, you know they are easy to care for, safe, and designed to last.”
Signature to the collection is the personalised baby towel which is soft to touch and perfect to wrap baby up after bath time. Generous in size (measures 75x140cm), the personalised baby towel is made from 100 per cent cotton and kind to precious skin.
“We are mad for the monogrammed trend. It’s personal. People are looking to purchase more experiences and meaningful products―this is why Angel’s Giggle provides products that are personal to you.”