Supporting local is the shopping trend of Christmas in 2020

Australians want to support their fellow Aussies this year, with over a third of Aussies (37 per cent) planning to buy Australian-made gifts where possible, according to PayPal’s 2020 Christmas research.

Aussies also want to give presents with purpose this Christmas, with two-in-five (42 per cent) saying giving presents is significantly more fulfilling when they know their gift will make a difference to someone in need. Additionally, over a third of Australians (37 per cent) say that, where they can, they’re happy to pay a bit more this Christmas to support Aussie businesses that are doing it tough.

“2020 has been an unusual year for us all with the pandemic changing many aspects of our daily lives and Christmas will be no exception,” says Danielle Grant, consumer shopping expert at PayPal Australia.

Forty-one per cent of Australians also say that this Christmas they want to support Aussie businesses that are doing it tough off the back of the drought and bushfires, such as those businesses on the new Buy From The Bush Marketplace, sponsored by PayPal Australia.

Since launching in late October, more than 400 rural businesses have signed up to the marketplace to give Aussies more opportunities to support local this festive season.

“There are so many beautiful, unique gifts to discover from small businesses in the bush,” says Grace Brennan, founder of Buy from the Bush.

“All with a precious story of origin. The great joy of buying from the bush at Christmas is knowing the impact of your purchase. The gift you buy your loved one is also a gift to a small rural community. It generates cash flow, creates jobs and provides opportunity for growth.”

PayPal’s recent 2020 ecommerce Index reveals 38 per cent of Australians are already consciously supporting local businesses to help their recovery from the pandemic.

“With so much to choose from we have no doubt that Aussies will embrace the Buy From The Bush marketplace and discover beautiful gifts for friends and family, with the added bonus of supporting Australian rural communities,” adds Grant.