Tips for small businesses to create PR & digital media campaigns

Now, more than ever before brands needs to get closer to and communicate with their customers via social media community about the changes taking place.

Piccolo PR provides top tips for small businesses to create PR and digital media campaigns that enable them to stay connected and drive commercial success during this challenging climate.

Strategy is critical.
Understand where you want to go and map out a way of how you are going to get there. Now, more than ever before we need to support each other. Connect to those who want to see you succeed. 

Your story is your currency.
In order to become iconic, you need to be distinctive. Before there were emojis, posts, shares and likes people shared ideas through the oral tradition of storytelling. Humans are hardwired to remember stories as every person on this planet comes from a lineage of storytellers. Using social proof alongside storytelling creates an emotional connection, depth, inspires motivation and creates empathy.

Pause and reflect.
Strategy means knowing when to stay silent just as much as it means knowing what to post and publicise. 

Employers need to have tough conversations with clients to ensure your crises management strategy is up to date. Business is not as usual. It’s important to run through potential scenarios and make sure key team members are aware of the role they will play in case you need to activate the plan.

Under the influence. 
With more Australians turning to e-commerce over the coming weeks, we envisage the consumption of social media content to uplift. Connecting with influencers to create engaging content is an effective method for brands to maintain connections with their consumers during a time when there is considerable attention. It is imperative to maintain a strong brand and digital presence to uphold consumer loyalty in this time of uncertainty.

Take your time to target.
Implement strategic collaborations that connects your brand with new virtual friends. Don’t be afraid to request insights and engagement stats to ensure the influencers you have shortlisted to sponsor or seed product to maintain high conversion rates with their community.

Create compelling content. Content really is king and by being consistent in your creation of quality content will add value to the person reading it―you are laying a solid foundation to build a successful brand.

Stay organised and curate a list of outreach efforts. It’s important to keep tabs on your dates and times, methods, success and/or missed opportunities to ensure you’re hustling with grace.

Protect your reputation―both online and offline. We cannot deny the reality that we have entered unprecedented times which presents significant health challenges and uncertainty for many business owners.

During this time it is critical true leaders stand up to innovate, optimise and remain nimble as we prepare, process and work through a historical event never before experienced.

By Sarah Cichy, founder of Piccolo PR