Christmas 2016 heralds the nationwide arrival of The Elf on the Shelf, which brings something new, exciting and different to Christmas this year for Australian families. Official adoption centres will open in select locations throughout Australia, making the beloved scout elves available across the nation.
This US publishing phenomenon is set to capture Aussie hearts with its charming tale of Santa’s helpers and their special role at Christmas time.
The Elf on The Shelf: A Christmas Tradition is a magical story that explains how Santa’s scout elves help him manage his naughty or nice lists. Each illustrated, hardback book comes as part of a box set that also includes one of Santa’s scout elves, whose job is to watch during the day and report to Santa every night.
When a family adopts a scout elf and gives it a name, the scout elf receives its Christmas magic and can fly to the North Pole each night to tell Santa Claus about all of the day’s adventures. Each morning the scout elf returns to its family and perches in a different place to watch the festive fun, creating a unique family moment. Children love to race around the house and see where their scout elf has landed.
Select retail locations will also feature the book Elf Pets: A Reindeer Tradition and The Claus Couture Collection which features cute clothes designed by Mrs Claus that scout elves may wear to show off their unique personalities.
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