In the Danish culture, Hygge (pronounced ‘hoo-gah’) expresses a fundamental aspect of a lifestyle where cosy, warm and friendly feelings are cherished.
Since 2009, the company P.O.S. and talented designers have collaborated to develop the Hygge watch project where the hygge feelings are embraced as an entire part of the design and the owner’s identity.
Influenced by Scandinavian modern design and in respect of the finest Japanese craftsmanship, Hygge continues to be a symbol of both cultures by creating and offering exceptional timepieces.
Two years ago the Vari range won a Red Dot Design Award, and going from strength to strength, Hygge watches continue to add new ranges with even more new products being added in time for Men Instyle this August, Stand 6M.
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