1. Hats provide a colourful display in your business―have some fun with low risk fashion
Summer is the perfect season to have a range of hats in your store. Let’s set aside the safety element and the outlay (we will talk about these soon enough), but the colours, designs and trends that hats provide will definitely add vibrancy to your store without you competing against the dress shop next door.
2. Hats are a constant and growing market
Hats are emerging in the market as more styles and better quality hit Australia at an affordable price. This, coupled with the demand for your customers wanting to wear hats, is a perfect retailing storm. Where there is sun customers are going to demand headwear. Not only does Essence have a tremendous range of fashion headwear, Gibson backs it up with stock to ensure it can continue to provide the best range for your store.
3. Hats provide a health and safety element to your business
Do you remember the old days of having minimal sun protection when outside? No sunscreen, certainly no sunglasses and definitely no hat. The marketplace is constantly reminded of the health benefits to wearing a hat outdoors (of course with sunscreen and sunglasses). The Essence summer hat range can provide protection against UV, whilst doubling as the perfect summer fashion accessory.
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