During these unprecedented and incredibly difficult times, it is important to be able to laugh and for many it will be their best coping mechanism. In line with Sock Society’s slightly twisted sense of humour, they are excited to launch ‘Covid Survivor’ socks. Whether you actually are a lucky survivor or simply prefer a social exclusion, these babies are sure to see you have your own isle in the supermarket.
Coronavirus stinks but your feet don’t have to because each pair are made from a premium cotton rich blend, which makes them breathable, easy to wash and long wearing.
Sock Society was launched three years ago as Gibson identified a gap in the market for affordable, on trend, socks that suit every individual no matter the age or gender. There is a growing desire within the fashion market to express individuality, a snippet of rebellion, particularly when social convention dictates a conservative wardrobe.
Gibson’s product team answered the call―Sock Society endeavours to capture the imagination of consumers, engaging their inner child and creating eclectic outfits, which mix maturity with childhood pleasures. Designed for Australians, by Australians, trend research is behind every style.
The range is varied, a design to suit the most discerning consumer including categories of sports, fast food, drinks, fruits, animals, sea life and music lovers. The collection has more than 500 individually designed socks.
A strong brand, Sock Society is supported by a healthy social media campaign constituting of Facebook and Instagram with an enthusiastic and growing following.
Its quirky social media posts are instantly successful, coupling vibrant photography with entertaining and witty write ups, ensuring its followers are informed and entertained.
Instore merchandising is made simple and consistent with branded stands―the success here has been in the units displayed in such a small footprint with convenience for both retailers and customers being a priority.
Today Sock Society has evolved into a sock revolution. The brand is in over 1000+ stores and growing every day. The feedback from retailers and customers has been fantastic. With new designs being launched every month, Gibson guarantees to keep your stand looking fresh and exciting for your customers. Wholesaling at only $4.50, Sock Society socks will be walking out your store.
For more information please contact your local Gibson representative.
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