It’s important for business owners to keep improving their skills and expanding their knowledge to take their business to the next level.
Reed Gift Fairs is once again introducing Retail Therapy, which will equip you with the know-how to evolve your strategy and sgrow your business.
Learn from the experts about the latest trends, strategies, business tips and digital solutions during the five days of Reed Gift Fairs Melbourne at the MCEC, held from 30 July to 3 August.
Below is a snapshot of some of the sessions to inspire your next move in retail and beyond.
Social media strategies
Saturday 30 July 11.05-11.40am, Wednesday 3 August 11.15-11.35am
As a business owner, the importance of growing your social media presence cannot be overstated. The higher the number of people you can reach with your campaigns, the greater your chances of success.
Join Cat Nguyen, founder and managing director at The Empirical Agency, as she shares tips to execute social media strategies and explores what strategies work in the new age.
Emerging Christmas and seasonal purchasing trends
Saturday 30 July 12.25-12.55pm
Over the last few years, trends from key sales periods show consumers shop earlier in the season, research online and make the most of any promotions. Black Friday/Cyber weekend is the start of a big Christmas spending season. Search volumes indicate emerging trends that retailers can take advantage of.
Join Dr. Narelle Hutchesson, managing director RQ Media, and find out how you can make the most of seasonal changes and Christmas buying patterns.
Ecommerce workshop: the ultimate guide to running a successful business
Saturday 30 July 3.20-4.20pm, Wednesday 3 August 11.40-12.10pm
Join Cat Nguyen and Liam Johnson from The Empirical Agency in this interactive and engaging workshop. Topics include setting yourself up on Shopify, managing and growing your store.
Surviving business during turbulent times and how to stay ahead of the game
Saturday 30 July 2-2.40pm
Chris Tourgelis, Group CEO OPUS Design and Think Cup, is passionate about the gift and homewares industry with over 25 years’ experience running various businesses. He delves into the mindset and the techniques required to survive in business during these turbulent times, and how to stay on top of your game and thrive when the pressure is on.
More than what meets the eye – styling your store for maximum exposure – design tips to increase sales
Sunday 31 July 3.15-3.45pm
This session with Tara Solberg, owner and director of Few and Far, will explore interior design components and design tips to increase your stores sales.
How to scale your ecommerce store to over $100k per month
Monday 1 Aug 3.30-4pm
Digital marketing agency owner, Loren Bartley from Impactiv8, will step you through the key aspects of your digital marketing strategy that need to be optimised to increase your conversion rates, maximise your average order values and skyrocket the lifetime value of your customers.
From side hustle to growing empire
Tuesday 2 Aug 1.30-2pm
Ellen Weigall, a young publicist who invested her savings into an idea and is now selling 20,000 worth of gin in one month, will discuss the challenges and effort it took to get her business, Baby Pink Gin, of the ground and up and running.
Click here to book your seat(s).
