Known for its cushions and textiles ranges, Rapee has introduced a new range of wall art, offering customers a complete solution under the Maison by Rapee brand.
“We have only just started with the artworks and they were really popular at the Melbourne Gift Fair,” says Rapee’s Warren Sharpley.
“The designs coordinate back with our cushions and other ranges, so buyers love it. They want to have a total solution. They want to see it visually and how it will be resonating in their home, so by offering a solution that is coordinated and easy, it sells really well.”
Indeed, the gift fair was really good for Rapee, which together with Maison by Rapee falls under the Charles Parsons Homewares Group. Especially on the first two days a lot of new customers came to the stand.
“For us being at the trade fair it’s all about those new leads, that’s always what we’re trying to do these shows for, reaching out to the customers we don’t know,” says Sharpley.
“We’ve have also done some top-up orders which has been good as well, but lots of existing customers have placed orders already. We have a team that visits them all across the country during the year.
“After the longwinded Covid effects it has been a pretty good show. It certainly has met my expectations.”
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