Fitflop’s mission is to raise the energy of the world and help you live life to the fullest with footwear that is engineered to work with your body, so you move better and feel great.
Each of the shoes have been designed to align with the body’s natural movements, provide optimal support, reducing strain and increasing comfort. All shoes are tested at the Human Performance Lab in Calgary, a leading biomechanics research centre. Since 2007, 65 million pairs of Fitflops have been sold across the globe.
Founded in 2007 by entrepreneur Marcia Kilgore, Fitflop has been set apart from the pack from the first step.
“I had this idea for a shoe that would align your body when you walked in it and give you energy [by] rebounding the energy from the ground up,” she explains.
“Shoes had always just been drawn [by designers]. No one was thinking about how the shoe affects the person walking in it. Fitflop is really an engineering company.”
Fitflop recently released 90s glam. Its Relieff Recovery toe post sandals (from $89.95) have been developed by biomechanics for faster recovery after physical activity. The natural arch support and triple-density EVA cushioning means that the added height lends a funky flair to even the simplest of outfits. Available in blushy, black, stone beige and urban white.
Step into the nostalgia of the 90s with Fitflop’s Relieff Slides ($89.95). The retro style combines modern day comfort, support and relief with a cushioned footwear and slip-resistant soles. Available in stone beige, black, and urban white.
The classic tennis shoe silhouette of the Rally Crystal Backtab leather sneaker ($229.95) was a staple of 90s fashion and they’re back and here to stay. Whether working out or on your daily commute, these running shoes are a staple in the shoe collections of cosmopolitan women. Available in crystal blush and crystal silver.
Your request has been submitted successfully.
