For the very first time, frank green will showcase its entire collection of sustainable lifestyle solutions in one place after launching its flagship store at Chadstone shopping centre.
The store structure reflects the brand’s ongoing commitment to sustainability, quite literally, as the retail space construction features over 1,600 frank green ceramic reusable bottles in chrome silver, made from 90 per cent recycled stainless steel.
“Our flagship store will offer a world class experience so it’s only fitting that it’s located at Chadstone, which offers the world’s best retail and lifestyle offering,” says Benjamin Young, CEO and founder of frank green, reflecting on the brand’s 10-year journey and the milestone of opening its first retail space.
“By establishing a physical presence, we aim to create a more immersive, tangible and personal experience for our customers. The retail space will act as a living embodiment of our brand, where customers can touch, feel and interact with our products, enhancing their understanding and appreciation of the quality and craftsmanship that set us apart.”
Customers can ‘build their own’ from colour combinations, size options and lid choices at the new store while on-the-spot monogramming of purchases is also available. There is a complementary hydration station for on-the-go water refills (bringing to life frank green’s mission to eliminate the use of single-use plastics).
frank green’s recently launched ‘Sip Cycle’ program invites customers to recycle old reusable water bottles. frank green will recycle the materials and repurpose them into lifestyle products to minimise waste and support our commitment to environmental responsibility.
“When we set out to open our first store we committed to delivering an unparalleled experience. We’re not just opening a store—we’re creating a destination to celebrate with our customers everything we’ve achieved together.
“frank green is a brand for people; our customers thoughts and feelings are inherent in everything we do. I truly believe our customers will feel immersed in the frank green magnetic energy and the design and experience will blow them away,” Young adds.
“This is just the beginning as we take frank green to the world. Watch this space.”
frank green is located at K0109 at Chadstone – The Fashion Capital 1341 Dandenong Rd, Malvern East, Victoria.
