Warner Bros Discovery Global Consumer Products has partnered with dusk for a limited-edition collection inspired by Willy Wonka & The Chocolate Factory.
The home fragrance and bath and body collection including candles, room sprays and self-care body products brings the legendary factory to life through fragrance.
“Willy Wonka & the Chocolate Factory is a film that has captured the imaginations of generations and we’re thrilled to bring that whimsical world to life in a completely new way—through scent,” says Andrew Bromell, vice president Warner Bros Discovery Global Consumer Products ANZ.
“Who hasn’t wondered what a chocolate river or a lickable wallpaper might smell like? With this collection, fans can finally experience those fantastical fragrances. It’s like taking a journey through Willy Wonka’s factory with your eyes closed—a truly sweet adventure for the senses.”
The collection includes seven fantastical scents including Scrumdiddlyumptious, Violet, You’re Turning Violet!, Chocolate River, Marshmallow Pillows, Oompa Loompa-Licious, Lickable Wallpaper and Golden Ticket.
As part of the new launch, dusk will unveil Whiff & Wonder, an immersive activation near its brand-new flagship store in Sydney’s Queen Victoria Building (QVB) to celebrate this launch. From 3 to 13 July 2025, the QVB space will transform into a mini-chocolate factory.
“We’ve always believed in creating a little magic with our fragrances and what better inspiration than Willy Wonka’s world of pure imagination?” says Jeremy Taylor, CMO, dusk.
“For 25 years, dusk has brought fragrance into Aussie homes and what better way to celebrate than with a little magic, inspired by Willy Wonka’s world of pure imagination?
“This collaboration lets everyone become that lucky Golden Ticket winner every time they light a candle or spritz a room spray. One moment you’re at home and the next you’re a kid in Willy Wonka’s candy garden surrounded by the scent of chocolate fudge, ripe snozzberries and rainbow-drops. It’s whimsical, it’s nostalgic and it’s just so much fun. We can’t wait for our customers to experience the joy and wonder of these fragrances.”
The Willy Wonka & The Chocolate Factory x dusk collection is available now.
