Perth-based Connetix, the award-winning Australian brand of premium magnetic tiles, has revealed new products that blend industry-first innovations with boundless imagination.
Making their international debut, Connetix is releasing three new magnetic tile ranges—the Portal Pack, Glitter Range and Light Star Pack—alongside an entirely new magnetic tile line designed for older builders: Connetix Pro. These global launches mark a major milestone in the brand’s continued growth and innovation.
“It’s such an exciting time for Connetix as we see these new packs come to life,” says Brea Brand, co-founder and CEO of Connetix.
“We’re always so inspired by our play community and the ways they are seeking to level up builds and expand on creative possibilities. We’ve thoughtfully designed each of these packs to offer something unique, to amplify STEAM learning and bring even more educational value to families through the fun of open-ended play.”
These new launches represent an exciting commercial opportunity for toy retailers with broad age appeal, premium design and a thriving online community of engaged brand fans who love to share, build and play.
To support the launch, Connetix will be providing retailers with a suite of marketing assets including lifestyle photography, video content, social media toolkits and point-of-sale materials. Designed to inspire and engage, these resources will help retailers showcase the new ranges both in-store and online, while tapping into the brand’s strong digital presence and loyal fanbase to drive awareness and footfall.
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