AGHA is bringing a more ‘intimate and curated’ source-market event to Victoria for wholesalers, importers, manufacturers and suppliers to connect directly with motivated Australian buyers.
Taking place on Saturday 31 January to Monday 2 February 2026 at the Melbourne Convention and Exhibition Centre, AGHA Gifted: Melbourne offers buyers an opportunity to discover what’s new after the Christmas season, a chance to see, touch and experience the latest products firsthand while connecting directly with sellers.
“Gifted Melbourne 2026 marks our commitment to the Victorian market, delivering a premium sourcing experience that connects Australian suppliers with highly motivated buyers,” says Anita Campbell, CEO of AGHA.
“This event represents a strategic sourcing opportunity for retail buyers across multiple categories who are looking to refresh their offering and build robust supplier relationships heading into the new season.”
It will feature a comprehensive range of sourcing categories including homewares and giftware, lifestyle and fashion, jewellery and accessories, food and beverages, pet products, wellness and beauty, kids, toys and games, stationery and greeting cards, outdoor and garden as well as seasonal products for Mother’s Day and Valentine’s Day.
According to Deloitte’s latest retail forecast, retailers are enjoying their strongest economic outlook in years, however, the consumer is more discerning than ever, with cost of living still impacting luxury spending and a greater product choice and demand for high quality, sustainable and ethical products, meaning that deep customer insight and carefully curated product line-ups are essential for a retailer’s success.
“For retail buyers and category-decision makers, AGHA Gifted: Melbourne offers a premiere platform to source new product lines, meet and build relationships with leading Australian suppliers and stay ahead of trend cycles in the gift, homewares and lifestyle spaces.
“The hands-on experience of seeing, touching and testing products allows for immediate comparison and a deeper understanding of new developments and innovations within the industry, making it easier for buyers to find their perfect product range for the next year.”
Entry is free and registration is now open.
