After being cancelled for the second year in a row, organisers of Ambiente, Christmasworld and Creativeworld have decided to combine all three fairs and create a new platform for the global consumer goods industry.
The three fairs will be held simultaneously for the first time at the Frankfurt exhibition centre from 3 to 7 February 2023. Under the new motto ‘Home of Consumer Goods’, the redesigned offering will provide a unique, comprehensive portfolio of products and solutions.
An increasingly rapid change in attitudes to life, lifestyles and consumer behaviours has influenced the organisers’ decision.
“Messe Frankfurt provides answers to the current changes and challenges and redefines the marketplaces of tomorrow.” says Detlef Braun, member of the executive board of Messe Frankfurt.
“By establishing innovative formats at the location and internationally, we create growth opportunities, provide orientation and security in volatile times, and actively help shape a global industry in transition.”
Indeed, the industry has gone through quite a few changes since the Covid pandemic hit including new forms of retail and distribution, digitisation, rising online sales combined with falling customer footfall in retail stores and the consumer’s active search for sustainable alternatives, supply chains strained to breaking point with resulting material bottlenecks, and pandemic-influenced business travel behaviour.
“Frankfurt is the one-stop shop for the global consumer goods industry,” adds Philipp Ferger, vice president Consumer Goods Fairs.
“Here the lifestyle of generations is decided and shaped. We are thus offering the industry reliability and growth in challenging times. This is where business will be done from February 2023, where people will finally exchange ideas again and define the trends that consumers around the globe will be able to experience and purchase on site and online over the next 12 to 18 months.”
The newly combined offering will be supplemented by a regionally based Design & Lifestyle show in Frankfurt in the second half of the year.
“With our four-component strategy, we are creating the new guiding stars of an industry that is at home in Frankfurt and active and successful throughout the world. In addition to the newly created offering under the motto ‘Home of Consumer Goods’ here in Frankfurt, our existing consumer goods fairs in the Middle East and Asia, the targeted expansion of global sourcing and an innovative, regional offering are the future guarantors of success,” says Braun.
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