Maison de Sabré has collaborated with Hello Kitty on a new range, celebrating the popular brand’s 50th anniversary.
The nine-piece collection features best-selling styles reimagined with innovative techniques and finishes including a bespoke repeat monogram pattern, dual-tone colourways and hand-inlaid leather marquetry, transforming each piece into a true collector’s item, says Omar Sabré, co-founder and creative director.
“Working with Sanrio to present Hello Kitty is an incredible moment for our global customer communities, especially in Japan and the United States,” he enthuses.
“This project is one of my proudest collaborations to date. From designing our very first repeat monogram to creatively integrating Hello Kitty into our signature pieces, it perfectly embodies our mission of blending pop culture with luxury.
“For me, Hello Kitty’s appeal lies in her ability to evolve and inspire creativity in people of all ages. She’s like a blank canvas that allows fans to express themselves in unique ways. This collaboration is not just about celebrating a beloved character; it’s about creating a collection that feels like Kitty is always by your side. For many, she was their first companion, friend and co-author on their journey to make their mark and we’re excited to share that experience with everyone.”
Maison de Sabré has crafted an exclusive Kittygram monogram featuring her face, a heart, a bow and an apple, applied to each leather panel with ultrasonic embossing for a luxurious, three-dimensional texture.
The best-selling Small Soft Tote highlights contemporary craftsmanship, with individually inserted leather pieces forming Kitty’s eyes, nose and whiskers. Her signature red bow replaces the Maison de Sabré keybell, while contrast stitching accentuates the facial features, creating a unique piece that evokes nostalgia.
Each charm in the refreshed SABREMOJI Hello Kitty range features individually cut leather pieces for the whiskers, eyes and yellow nose, inlaid into a foam white leather front panel, with a soft leather bow for a 3D effect. Each charm expresses a mood: happy (eyes open), playful (eyes raised) and cheeky (one eye winking), adding a fun touch.
“Partnering with Hello Kitty isn’t just about celebrating a beloved icon; it’s about positioning Maison de Sabré at the intersection of nostalgia and modernity,” Sabré adds.
“This collection embodies our commitment to innovation and adaptability, allowing us to remain relevant in a rapidly changing market. We’re excited to demonstrate how luxury can evolve while honouring the values that resonate with people—optimism, friendship and joy.”
The Maison de Sabré x Hello Kitty collection is available now.
