SunChild has appointed Axis Toys to represent the brand in Australia and New Zealand.
The boutique Australian toy brand emphasises the power of positive affirmations and mindful play, aiding children in developing resilience and maintaining a positive mindset. Its products transcend traditional toys, serving as tools for children to explore their intrinsic value and foster a connection with nature, the brand claims.
“We are honoured to partner with SunChild and bring their inspiring products to retailers across Australia and New Zealand,” enthuses Paula Opfer, co-founder of Axis Toys & Gifts.
“We believe in the power of play with purpose and are excited to see how SunChild’s range will positively impact children’s lives.”
The range includes an affirmation wooden puzzle, a set of affirmation cards and a series of art prints, which are produced locally by social enterprise Print35.
Charlotte Ziff founded SunChild while in the Himalayas, aiming to empower young minds globally, inspired by her personal journey of healing childhood trauma through meditation and positive affirmations.
“Recognising the profound impact of these practices on combating negative self-perception, I wanted to provide children worldwide with similar tools,” she states.
“Thus, SunChild was born, offering practical resources to remind children of their worth and strength.”
Axis Toys & Gifts will be showcasing SunChild at the upcoming Life Instyle Melbourne and the New Zealand Gift Fair in Auckland.
