Meet the Italian soap brand made for gifting

Italian company L’Erbolario has a wide range of products from home fragrance to pet care. We sat down with the brand’s exclusive distributor for Oceania, Rachela Battelini, to find out more about the all-natural label and why the products make the perfect gift.

How did you discover L’Erbolario?

L’Erbolario is the market leader and a household name in Italy for certified natural, organic products…We are originally from Milan and had the privilege of being exposed to L’Erbolario prior to relocating to Australia.

Why did you decide to bring it to Australia?

We believe that L’Erbolario’s philosophy to create natural, organic, plant-derived cosmetics that are accessible to a wide demographic is one that is becoming more and more important in today’s market.

Customers don’t just want organic products to use on their skin and in their home, but products with integrity at an affordable price.

What kind of products are in the range?

Over 600 products feature in L’Erbolario’s collection. [There’s] award-winning specialised skincare for men and women, a complete makeup range, luscious perfumed body lines and well as hair care.

We also have a range specifically created for the delicate skin of children and babies, a home fragrance collection and even a pet care range.

What are your best sellers?

Our perfumed body collections have several top sellers in each genre of spicy, green and floral, as does our home fragrances collection with scents to suit every palette.

Our hand creams and liquid soaps, available in several different fragrances, are extremely popular as an ‘add on’ gift or as a little something special.

Why should retailers stock L’Erbolario?

We pride ourselves on giving our stockists substantial support with point of sale material to maximise sales. These include our catalogues, complementary samples, elegant botanical sample boxes, signature shoppers and seasonal gifts with purchases.

We also supply gift boxes and bags for gift wrapping, at cost price. And we provide attractive window display posters to assist with store merchandising.

What makes L’Erbolario different?

Simple—the ‘wow’ factor in its presentation, accompanied by the carefully researched organic and naturally based products. L’Erbolario packages its products with the same love it applies to creating them.

As well as purchasing products, the little extras a customer receives through a L’Erbolario point of sale makes them want to return again and again. An elegant sample box filled with a selection of samples that suit the customer’s needs is an extra special touch the customer will receive every time.

By Ruth Cooper

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