Bravestorming launches alternative to the post-it note
Gone are the days of covering your computer screen with post-it notes with the magnetic sticky notes from Bravestorming.
Launched through Kickstarter in the US and Australia in 2019, founder Alex Sum says he just wanted to create a simple but productive version of the sticky note.
“Our paper version was the first product to launch with the mover erase, so you can easily reposition your tasks or ideas and every time you complete a task, you can peel off the piece of paper,” he enthuses.
During the pandemic Sum had time to develop the product as it evolved into a magnetic version with colour coding and different sizes books and notes.
“Many people like to visualise their plans, but not everyone has a big whiteboard at home so we created a smaller version with magnetic sticky notes. It’s also more sustainable than the paper version.
“I studied finance and accounting, but I wanted to create something people would want to use including those that work from home, mums, etc.
“Making mover erase is not an easy task. We have tried many versions of movers, with different materials, proportions, magnets and after several failures, we have successfully created the perfect version. The patented mover design allows easy pick-up from surfaces by pressing on the edges.”
The company name is a play on brainstorming.
“Mover erase is made for facilitating thinking processes like brainstorming, to enhance productivity and avoid being trapped in brain clutters and ruminations.
“It’s all about time management, completing tasks, setting goals and the accomplishments along the way and gradually you become a brave person. It doesn’t matter how long it takes you, it can be months or a year,” he explains.
Bravestorming won a Hong Kong Smart Design Award at the recent Hong Kong Gifts & Premium Fair and Sum says he will continue to evolve the product including adding an app.
“Some people do prefer a digital version, so we are looking to add value to our products with our own app.”