Webinar: shoppers just want to have fun
In today’s fast-paced retail landscape, it’s not just about what you sell but how you present it. Modern shoppers, especially Millennials and Gen Z, are redefining the retail experience, seeking immersive and visually engaging environments that go beyond the basics.
On 22 October at 9am Chicago time (1am Wednesday 23 October Sydney time), visual merchandising expert Anne Kong’s presentation dives into the latest trends that captivate these consumers, from bold colours and playful designs to interactive displays and sustainability-focused visuals.
Discover how to create retail spaces that are not only Instagram-worthy but also align with the values of this new generation. Because today’s consumers? They just want to have fun.
Retailers who embrace this fun factor—through creative visuals, engaging experiences and memorable moments—are set to stand out in a crowded marketplace. So, let’s explore how shopping has become as much about the experience as the purchase.
Part of Kong’s presentation will be the announcement of the gia Top Window Global Honourees of 2024—one small company and one large company—winning a trip to The Inspired Home Show in March 2025.
To register click here
