Fashion brands to watch this February
Fashion today is about more than just the clothes we wear. While there is still demand for fast fashion, more and more brands are focusing on ethical and sustainable items while lounge and comfort wear are also rising in popularity.
Check out some of the fashion brands that will be exhibiting at Reed Gift Fairs from 17 to 20 February at the ICC Sydney.
The Oodie (Stand J47)
It all started with the wearable blanket, now the brand is on a mission to make the most snuggly, cuddly, softer-than-soft comfort wear in the world.
As the top-rated wearable blanket company globally, partnering with cool brands like Disney, Marvel and Nickelodeon, more than 6.5 million Oodies have been sold so far.
The brand is about to expand its collection, bringing you a range of cosy comfort wear including sleep tees, dressing gowns, homewares, slippers and more.
Holmes & Fallon (Stand A57)
Holmes & Fallon entered the fashion market in 2009. With more than 20 years of experience in the fashion industry, the mother-daughter team created an up-market label suitable for an ageless market.
Each garment has been individually designed with a little extra detail for that high-end feel. Summer collections boast natural fabrics such as cottons, viscose and pure silk. Winter collections consist of luxurious wool blends and cashmeres as well as soft viscose blends.
Holmes & Fallon is an Australian owned and operated family business.
Tirelli (B47)
Established in Melbourne in 2014, Tirelli has been committed to offering women sophisticated designs crafted from premium fabrics, all tailored to stylish silhouettes. Throughout its decade-long journey, the brand has cultivated a devoted customer base who highly value its unwavering dedication to quality, meticulous attention to detail and affordability.
Tirelli creates enduring, classic styles that transcend passing trends, ultimately becoming wardrobe essentials.
Curran Showrooms (Stand E57, D57, C57, B57)
Curran Showrooms is a one-stop-shop for women’s wholesaling, offering quality products from trusted import and local brands.
The Melbourne-based fashion wholesale agency represents a variety of women’s fashion brands, including 365 DAYS, Fujinella, Italian Star, Love From Italy, Moke, See-Saw, Urban Luxury and Wear Colour.
What sets the brand apart is that 80 per cent of its labels are readily available as stock, ensuring a continuous supply of fresh and exciting options for immediate delivery.