Who would’ve thought fruit flies would be the inspiration for Happy Sinks’ latest innovation, the KONNA fly trap?
Launched in 2020 with the magnetic dishcloth holder, the Finnish brand has been busy developing new products ever since, which wereon show at Ambiente 2023.
The KONNA fly trap was created after CEO and co-founder, Juhani Sirén, became frustrated with the amount of fruit flies always hanging around his food.
“KONNA is a small thing that can make a big difference,” he enthuses.
“We all know fruits and veggies are good for you, but no one likes a certain group of unexpected houseguests―fruit flies. KONNA is designed to attract and catch fruit flies in an aesthetically pleasing and eco-friendly way.”
KONNA is made of high-quality Finnish wood composite by UPM Biocomposites. The raw materials are from renewable sources and Finnish wood industry leftovers, so no additional wood harvesting is needed.
The cute frog-like design comes in three colours including natural white, lake blue and garden rose.
Happy Sinks also launched a wine glass rack at the fair, designed to fit into the dishwasher. It comes flat packed so it can be put away for easy storage at any time. Feedback on both new products was very positive at the fair.
“The fair has been really busy and we had a lot of interest. People are just excited to be here after three years and it feels like we are back to the Ambiente as it used to be.
“We picked up new customers from Canada, Italy, France, Germany and even the US. In our first year we were mainly focused on the Nordics ie Finland, Sweden and Norway but now it’s time to expand a bit.
“We currently sell into Australia through an online store (Designstuff) but maybe if we want to have a presence on a larger scale it’s time to set up a local warehouse or appoint a distributor down under.”
The innovative brand was founded in 2020 by Sirén and Anssi Hurme from design house Magisso.
They are both avid cooks at home but had problems cleaning afterwards. After creating +40 award-winning functional designs for homes around the world they decided to make cleaning more enjoyable for themselves and help others with the same problem.
“Happy Sinks is fighting for happiness and sustainability in homecare by creating sustainable, surprising and super-useful products for cleaning, organising and for minimising bacterial contamination in the kitchen.
“Every product relates to the kitchen or part of the kitchen, that’s where our strength lies, as well as in waste management. Sustainability is very important to us as a brand and we want to help people to be sustainable as well while solving a problem at the same time.”
