waterford crystal will launch its fleurology collection with the help of world renowned floral designer jeff leatham, who is also the brand’s ambassador.
the star of arena tv’s flowers uncut series and author of two books, leatham is currently the artistic director at four seasons hotel george v in paris. also a hit with celebrities, leatham has worked for tina turner, oprah winfrey, madonna, the dalai lama and kylie minogue.
he will tour australia next week first visiting sydney to unveil the product at an exclusive event, before jetting off to melbourne to create the floral
installations at myer’s butterfly house marquee for the melbourne cup carnival. leatham will also attend derby, cup and oaks day.
waterford fleurology pieces will be used in the marquee display. the products combine fine crystal and floral artistry to create stunning pieces made even more special by adding fresh flowers.
“i am so excited about my trip to australia as ambassador for waterford crystal and involvement in the creative design for the myer marquee,” he says. “i have heard so much about the melbourne cup carnival and can’t wait to experience the energy, colour and design for myself.”
myer general manager of creative, brand and visual merchandise wayne latham is also looking forward to the partnership.
“the myer team is delighted to be working alongside such a celebrated and world renowned floral creative as jeff leatham, whose contribution to our marquee this year will be truly spectacular and exciting,” he adds.
