Demand for artificial flowers has increased over the years as they are becoming more realistic and are a great addition to people’s home décor.
Family business, Floral Interiors, got its start from a passion for flowers many decades ago. Today the company provides the highest quality artificial flowers, arrangements, trees, greenery, plants, pots and vases to Australia’s leading retailers, furniture and homeware stores, florists, garden centres, interiors designers, stylists, and wedding and event hire companies.
Exhibiting at Reed Gift Fairs Melbourne this August, buyers can expect to find new ranges and collections from Floral Interiors.
“We will be displaying a stunning new range of artificial stems at the trade fair,” says marketing manager, Kimberley Armstrong.
“We continually strive to source products that not only stand the test of time but follow the latest colour trends and designs. The products we are presenting are more realistic, fresh and real to touch, in a variety of colours and styles.
“The latest additions to our already extensive range of pots and vases will also be on display, together with new artificial trees and plants.”
As times are tough for many businesses, it is important to get the maximum results at the gift fair, whether you are a visitor or exhibitor.
“Presentation, preparation and positivity is key for exhibitors. Provide a unique and extensive range of products in an impressive display, be attentive but allow the customer to view at their own pace and don’t crowd or overwhelm them,” adds Armstrong.
“As a buyer, plan ahead. We love Pinterest―make a board for inspiration and then allow an open mind to guide you to the products you are drawn to.”
Floral Interiors will be at Reed Gift Fairs Melbourne, 5 to 9 August, MCEC, Stand PP29 & PP28.
