Adairs has maintained strong sales momentum throughout the second half of FY25 and is headed for record sales this year, with growth of approximately nine per cent over FY24.
Under new leadership, the home furnishings, home furniture and home decoration retailer has implemented several changes to strengthen its mission for long-term growth.
Mocka is on track to deliver double-digit sales growth across FY25 and another year of strong earnings growth. In New Zealand, the re-platforming of the website and a renewed focus on its product range have contributed to a return to positive sales growth in Q4.
The ongoing trials of Mocka in physical retail stores have continued, with the opening of a large ‘shop-in-shop’ Mocka concept space in the new Adairs store at Tower Junction in Christchurch.
While Adairs and Mocka are expected to deliver significant growth in Underlying EBIT on the prior year, this will be offset by a material decline in Underlying EBIT from Focus on Furniture.
Sales remain challenging for the brand, despite higher levels of promotional activity to stimulate sales. New and refurbished stores continue to outperform others in the portfolio.
However, collectively the group is expected to deliver total sales of between $614 and $618 million and Underlying EBIT of $53.5 to $57.0 million in FY25.
Image: Adairs
