Over the years Australia has witnessed many shifts in homewares including home décor and soft furnishings, telling a unique story of changing societal norms, economic factors and technological advancements.
Julie Holt, global exhibitions director for the Global Sourcing Expo, which takes place from 17 to 19 June at the ICC in Sydney, points out that homes have undergone an evolution, with some trends resurfacing in recent years.
“Much like fashion, home trends tend to evolve over time and quite often, older trends come back into play years later,” she says.
According to Holt, ethical sourcing has become increasingly important to consumers.
“People are now seeking out carefully produced and sourced items, rather than opting for fast-fashion home décor. They understand that many of these home items need to last for years, so they do their research and are willing to invest a bit more.”
However, differences in trends and preferences have been noted throughout the generations.
Holt shares that much like fashion, Gen Zs typically shop for homewares online.
“Driven by targeted social media and online ads, they’re drawn to the simplicity of ecommerce. Visual appeal is key, especially with the curated, aesthetic content brands produced today and shopping has become a form of self-expression, with many choosing quirky, colourful and customisable items,” she explains.
Gen Zs often favour small-batch brands that prioritise ethical production and sustainability. “There’s also a noticeable trend toward DIY and upcycled décor items,” Holt adds.
Social media and digital influencers play a major role too, with Gen Zs adopting emerging design trends through the content they consume online.
Millennials favour a more balanced approach, blending online and in-store experiences when it comes to shopping for home décor and textiles that provide both functionality and style within the home.
“They look to peer reviews prior to making a purchase and generally enjoy compiling mood boards as a way to gather design inspiration,” notes Holt.
Their style blends minimalism with comfort, favouring décor that is both functional and stylish.
“Millennials are in search of long-term value and items that won’t date easily; they prefer to spend a bit extra in the hope that something lasts longer.
“There’s also been a notable rise in consumer awareness for sustainable, ethically sourced products, with many embracing a ‘quality over quantity’ mindset and researching brands prior to purchase.”
Inspired by Scandinavian style, this generation prefer a neutral palette and multi-functional design and is happy to invest in quality items and statement pieces to elevate the home.
When it comes to homeware shopping, Gen X strikes a balance between the convenience of online platforms and the tactile experience of bricks-and-mortar stores.
“Generally speaking, they’re discerning consumers who seek out trusted brands, rely heavily on detailed product information and customer reviews before making a purchase. This generation values research and reassurance, opting for informed decisions over impulsive buys,” explains Holt.
Holt says that Gen X tend to gravitate toward classic, timeless designs that can evolve with their home, noting that they tend to prioritise durability and functionality first and foremost.
“This generation displays a deliberate, quality-first mindset speaks to a broader shift toward conscious consumption, where thoughtful design and sustainability take precedence.”
Baby boomers typically prefer in-store shopping but are increasingly embracing online buying, especially from trusted retailers that they have purchased from before.
“Whether they’re shopping in-person or online, baby boomers value reliability, clear information and good service.”
Their décor choices reflect comfort, tradition and a touch of nostalgia, often favouring classic or rustic styles over fast-changing trends.
“With the youngest baby boomer now 61, many are entering a phase of major lifestyle change such as downsizing or relocating to retirement properties,” she says.
“Rather than buying on impulse they’re focused on making thoughtful purchases that serve a clear purpose. For instance, they would invest in high-quality linen, rugs, scatter cushions and other classic items.
“We encourage buyers to find their perfect sourcing match at the Global Sourcing Expo. Make use of this opportunity to engage with top quality global suppliers showcasing the latest trends from around the world.”
