Miffy, the iconic little bunny created by Dutch illustrator Dick Bruna, turns 70 this year, marking a major milestone in the world of children’s design and storytelling.
Since her creation in 1955, Miffy (or Nijntje in Dutch) has hopped her way into the hearts of generations across the globe, with her instantly recognisable minimalist features, gentle spirit and universal appeal.
As part of the 70th anniversary, Jasnor (Australia) will be showcasing one of the most comprehensive Miffy product offerings at this year’s Reed Gift Fairs Melbourne. As a distributor and long-standing partner of the Miffy brand, the company has played a significant role in nurturing Miffy’s legacy in the nursery, toy and collector categories throughout Australia and New Zealand.
“We’re incredibly proud to be part of Miffy’s 70th anniversary celebrations,” says Kyra Pashley, brand manager at Jasnor.
“It’s an honour to carry forward her legacy and share in her continued relevance through products that resonate with multiple generations.”
This year, Jasnor is expanding its Miffy offering, launching new partnerships with the likes of VIPO Global, Blueprint Collections, Aliquantum International and Blue Sky Clayworks. These new collaborations will bring a fresh wave of designs and product formats to the ANZ market, from fashion-forward stationery and accessories, premium ceramic collectibles and adorable seasonal plush to hot-on-trend surprise blind boxes inspired by Miffy’s playful world.
To complement its ever-growing portfolio, Jasnor has also developed an exclusive new range of classic Miffy plush, designed to sit alongside its existing best-sellers and includes three plush keyrings in soft, collectible colours, two classic plush toys dressed in patterned outfits as well as a Christmas plush, dressed in a velvety red Santa outfit, perfect for holiday gifting.
“Our expanded portfolio—thanks to our new and existing global partners—reflects our commitment to keeping the Miffy brand fresh, meaningful and accessible to all,” adds Pashley.
Visitors to Reed Gift Fairs Melbourne can explore the full Miffy range at the Jasnor stand (E24 & E25), along with over 40 other licensed brands.
