Trollbeads started life in 1976 in a small jeweller’s store in Copenhagen, Denmark, and is the original beads-on-bracelet brand.

With the allure of a rare, unpolished diamond, Trollbeads has cultivated one of the world’s most unusual brands.

Trollbeads isn’t a jewellery brand – it is a unique lifestyle, a precious investment that increases in emotional and financial value as the collection grows. Trollbeads is like the rebellious, yet dearly loved relative who captivates us with unpredictable stories, who provokes smiles, fuels our imagination and takes us on unexpected journeys.

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